Shell Livewire Entrepreneur Turns Waste Into Opportunities


credit: Flickr

"As a new mother, I knew I had to do something to create a better world for my child's future generations."

That's what 29-year-old Malaysian woman Saila Saidie says she wanted to do after she gave birth to a baby in 2016.

But first, she had to get her jewelry business off the ground.

"I couldn't sit idly by while our waters and lands were being choked with plastic," the Sabahan from Tambunan tells the BBC.

So she started Lifetime Jewellery Designs, selling earrings and necklaces made out of recycled plastic bottles and other materials.

The idea caught on.

"I couldn't sit idly by while our waters and lands were being choked with plastic," she says.

So she entered Shell Malaysia's LiveWIRE program in 2021 to learn more about entrepreneurship.

"Through seminars, mentoring, and the wisdom of business leaders like Ts Noor Azmi Mat Said, I gained invaluable knowledge in entrepreneurship and company management," she says, per the Hill.

She went from "feeling adrift" to "confidently navigating the challenges before me," she adds, thanks in part to her husband, who "worked from home despite his own professional obligations and even made arrangements for us to stay at a nearby

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